I find the media, the big corps, anti-social media, etc., quite nauseating. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). And this blantant overrepresentation is not limited to TV commercials. I also happen to feel very very bad for Asian and Hispanic people. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. God forbid somebody appropriates the wrong thing. Its going to backfire! Its gotten so bad that I mute commercials, look the other way, or change the channel now. I am so sick and tired of seeing that one race on TV all day!! Jake from State Farm is laughable too. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. I HAD EVERY SYMPTOM of DYSPHORIA! Deselecting these cookies may result in seeing advertising that is not as relevant to you. Corporate ads said Black Lives Matter. But the industry creating them I cant help wonder if there isnt some political manipulation going on here. And I have to remind myself, this is advertising were talking about. Thanks for speaking up, Jake. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. generally, its ridiculous. Inclusive Marketing Statistics: 36 Eye-Opening Numbers That Prove Its can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. (Thats what the report says, anyway. An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . Some say they. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. And, guess what? And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. It is self preservation! Diversity in Advertising: Where Are We Now? - ClickGUARD What can a brown man give me that a White man cant? Execs want to cover their asses when blacks take to social media to yell about how racist their ads are. What? https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Would love to hear from others about this. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. See, Robert, I think you should have asked me to tackle this subject anyway. The list goes on and on, Maria this, Carlos that. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. I think that job is pretty secure. Clearly, this is a topic that people want to talk about. Or, is it rather that commercials are catching up to the real world? This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. This is their method of dividing and conquering the lower classes of society as they see us. Being Educated as much as possible. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. People have plenty of reasons to keep quiet. But plenty of great players who were also well loved have had a final match prior to retirement. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. Tell me how many national product ads meet that mix? Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. Not cancel culture. And I see it clear as day and constantly find myself defending straight White men. blacks commit hate crimes at twice the rate For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Like with so many things in life the pendulem has over swung in an effort to correct an issue. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. . I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. Yes, the erasure of strong male role models from American culture is absolutely intentional. Be careful when reading that research study. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. But, neither are other labels in society. I think it is multifactorial but I see globalist propaganda as the main force. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Lgbtq is crossing the line. It requires focus and a deep, longstanding commitment. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. Surprised? One of the best ways to portray diversity in your marketing is to use real customers and . As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. I am amazed that the conversation of this topic has been started. It had a list of things an ANTI-RACIST can do to make amends to blacks. Homosexual couple having fun together "Diversity" has many different . But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. (Theyre 12% of the population, remember.). Its annoying to see so much over representation. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. I really feel sorry for the kids being born today. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Use the right people for the message you convey. Also cartoon ads having black cartoon characters. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. Nabeel Alamgir, Bareburger Group LLC. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. Im curious if people feel I am I wrong for stating this comment the way I did? Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. 4. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. So true in todays canceled culture world..maybe lets cancel the commercials too. Ever see a hiking ad with people of color (POC) that look completely out of place? Sometimes, its hard to tell. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. (Facebook Advertising) 9. They have the executives believing unless you show 70%+ minorities you are racist. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. The Myth of Forced Diversity - Medium . I was not brought up like that. Get woke, go broke appears to be ramping up as the culture war boils over. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. Tribalism isnt going anywhere ever. To validate their superior socioeconomic positions above us of course. Yes, I agree with the earlier poster in commending you on your courage. This gap is both unsettling and unacceptable to most of today's consumers. I just want, as Tool says in Aenima, Mom to come and put everything back together again. It seems like a no-brainer, but this means that ads targeting more diverse . But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Yes, I too believe this is an agenda for some, and not just in advertising, either. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. You may have missed my point. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. You know its not right to be white in todays Woke society .